Our Story

At Pink LouLou we create minimalist fine jewellery that ignites memories of travel, friendship, connection, laughter and love. We create pieces that are not just worn, but treasured. The classics are celebrated, whilst we add a contemporary twist through design and a sense of humour.


Everyone has a story, and our collections allow you to express and tell yours. There are genuine mementos and keepsakes that celebrate moments in time, paying homage to where you’ve come from and inspired by where you’re yet to go.


We’re Tassie grown but our global outlook ensures confidence and sophistication. There’s a purpose behind every piece in our collection.


Our brand started in 2008 when Tasmanian Skye Campbell made a series of Tasmanian Map Necklaces for those closest.  It was a way of keeping a little piece of home close to their hearts. Since then, our collections have continued to draw inspiration from meaningful real-world interactions and created a loyal following here in Australia and abroad.


In 2017, Skye passed the brand onto fellow Tasmanian Esther Kelleher, a long-time fan of Pink LouLou, as the brand takes on its next evolution and explores new territory.  


Follow what we’re up to on Instagram and sign up to our email to preview collections and get the latest news from Pink LouLou.




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